Heron Equity Management, LLC
Firm details
- Headquarters
- Indialantic, Florida
- CRD number
- 307350
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
- Client types
- HNWI53.09%
- Individuals46.91%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Heron Equity Management, LLC is an independent, single-owner registered investment advisory operating as a limited liability company that focuses on individual and family clients. The firm performs financial planning, discretionary portfolio management for individuals and small businesses, and serves as a capital allocator by selecting third-party advisers for clients. Its billing model is flexible and includes percentage-of-AUM fees alongside hourly, fixed, performance-based, and other fee arrangements. Heron Equity reports that it does not position itself as an ESG investor and is not registered as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities74%
- Public Funds/Mutual Funds19%
- Investment Grade Corp Bonds4%
- Derivatives2%
- Non-Exchange Traded Equities1%
Owners & executives
1 of 1Gerald Fasanella
Chief Compliance OfficerCRD 849312
Contacts
1 of 1Brian Spatola
Investment Advisor RepresentativeCRD 5074911
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Indialantic, FL
Brevard
Location
Indialantic, FL
Headquartered in Indialantic, FL, in the South of the United States.
- Region
- South
- County
- Brevard
- Address
- 442 4th Ave
- Time zone
- ET (UTC-5)
- Office locations
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