Heron Equity Management, LLC

RIASEC Registered
Total AUM
$5.1M
Discretionary
$5.1M
100% of AUM
Avg account
$80.8K
Accounts
63
Employees
2
Advisory reps
2

Firm details

Headquarters
Indialantic, Florida
CRD number
307350
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types
  • HNWI53.09%
  • Individuals46.91%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Heron Equity Management, LLC is an independent, single-owner registered investment advisory operating as a limited liability company that focuses on individual and family clients. The firm performs financial planning, discretionary portfolio management for individuals and small businesses, and serves as a capital allocator by selecting third-party advisers for clients. Its billing model is flexible and includes percentage-of-AUM fees alongside hourly, fixed, performance-based, and other fee arrangements. Heron Equity reports that it does not position itself as an ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 74%, Public Funds/Mutual Funds 19%, Investment Grade Corp Bonds 4%, Derivatives 2%, Non-Exchange Traded Equities 1%74%
  • Exchange Traded Equities74%
  • Public Funds/Mutual Funds19%
  • Investment Grade Corp Bonds4%
  • Derivatives2%
  • Non-Exchange Traded Equities1%

Owners & executives

1 of 1
  • Gerald Fasanella

    Chief Compliance OfficerCRD 849312

Contacts

1 of 1
  • Brian Spatola

    Investment Advisor RepresentativeCRD 5074911

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Indialantic, FL

Brevard

Location

Indialantic, FL

Headquartered in Indialantic, FL, in the South of the United States.

Region
South
County
Brevard
Address
442 4th Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth