HERITAGE WEALTH

Overview

Heritage Wealth is an independent registered investment adviser that focuses on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. The firm runs a fee model combining a percentage of assets under management and fixed fees, and operates primarily on a discretionary basis—$53.8M of its $55.1M in assets are managed discretionary. Heritage Wealth shows a clear preference for equity exposure, with exchange-traded equities representing the single largest held asset class. The adviser is not positioned as a multi-state or pension consultant and does not present itself as an active ESG investor. Heritage Wealth maintains an affiliation with an insurance company, which suggests they can integrate insurance solutions into client planning where appropriate. Given the relatively compact scale of the firm and its client base, the investment approach appears to combine direct equity and ETF exposures with third-party mutual funds and selective allocations to private equity and real estate through external managers.

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