HERITAGE RETIREMENT ADVISORS, LLC

RIASEC RegisteredEst. 2018
Total AUM
$351M
Discretionary
$351M
100% of AUM
Avg account
$1M
Accounts
349
Employees
3
Advisory reps
3

Firm details

Headquarters
COLLEYVILLE, Texas
CRD number
165191
Registered since
May 22, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI61.21%
  • Individuals29.12%
  • Charitable Organizations5.5%
  • Pension & Profit Sharing Plans4.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Heritage Retirement Advisors, LLC is an independent registered investment adviser that focuses on individual and family clients. SEC-registered in 2018 and organized as an LLC with individual ownership, the firm combines financial planning, portfolio management for individuals and small businesses, and educational seminars with insurance brokerage services. Its advisory offering is multi‑fee — percentage of AUM, hourly, fixed-fee and performance-based arrangements are used depending on the engagement — which suggests they tailor billing to planning work, ongoing portfolio oversight, and select performance-linked mandates. Investment activity shows a clear preference for publicly traded equities as the primary liquid allocation, while the firm also deploys a range of fixed income and alternative building blocks. Heritage is not an active ESG investor and is not registered as a multi-state adviser, indicating a more regionally focused client base and a straightforward investment policy emphasizing conventional diversification rather than formal ESG mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 30%, Cash & Cash Equivalents 22%, Non-Exchange Traded Equities 20%, Other 12%, US Government Bonds 10%, Investment Grade Corp Bonds 3%, State & Local Bonds 1%, Non-Investment Grade Corp Bonds 1%, Derivatives 1%30%
  • Exchange Traded Equities30%
  • Cash & Cash Equivalents22%
  • Non-Exchange Traded Equities20%
  • Other12%
  • US Government Bonds10%

Owners & executives

1 of 1
  • GREGORY HUTTO

    Founder & CEOCRD 2742911

Contacts

2 of 2
  • THOMAS HOLLOWAY

    Senior Financial AdvisorCRD 5975694

  • Carson Perkins

    Financial Advisor in TrainingCRD 7625261

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

COLLEYVILLE, TX

TARRANT

Location

COLLEYVILLE, TX

Headquartered in COLLEYVILLE, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
TARRANT
Address
607 Cheek Sparger Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth