HERITAGE FINANCIAL LLC

RIASEC RegisteredEst. 2018

Total AUM

$408M

Discretionary

$365M

89% of AUM

Avg account

$271K

Accounts

1,507

Employees

Advisory reps

Firm details

Headquarters: GAINESVILLE, Virginia
CRD number: 285149
Registered since: November 26, 2018
Website: www.heritagefinllc.com
Custodians: CHARLES SCHWAB & CO., INC., AMERICAN FUNDS & TRUSTS INCORPORATED
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI74.48%
Individuals17.63%
Pension & Profit Sharing Plans6.39%
Charitable Organizations1.5%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Heritage Financial LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2018. The firm focuses on serving individuals and families, offering financial planning, discretionary and non-discretionary portfolio management for individuals and small businesses, and the selection of sub‑advisers when appropriate. Heritage operates as a capital allocator, making direct allocations to third‑party managers and alternative strategies in addition to managing pooled public vehicles. Its fee arrangements are flexible and include asset‑based fees, hourly billing, and fixed fees. The firm also integrates environmental, social and governance considerations into its investment process.