Heritage Capital Advisors, LLC

RIASEC RegisteredEst. 2020
Total AUM
$1.3B
Discretionary
$1.3B
100% of AUM
Avg account
$114M
Accounts
11
Employees
1
Advisory reps
2

Firm details

Headquarters
,
CRD number
310306
Registered since
September 14, 2020
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Investment Companies100%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesSelection of Other Advisers

Firm profile

FINTRX

Overview

Heritage Capital Advisors, LLC is a fee-based advisory boutique that manages concentrated, equity-focused portfolios for a small number of large clients. The firm provides discretionary portfolio management to individuals, small businesses and investment companies, and it also performs manager selection for outside advisers when clients need access to specialized strategies. Its compensation model includes a percentage-of-AUM component alongside hourly and fixed-fee options, which supports both ongoing wealth management and project-based advisory work. The firm identifies as a capital allocator and favors equity exposure as its primary return driver. Filings indicate a preference for exchange-traded equities and a tilt toward customized separately managed accounts (SMAs) rather than a high-volume retail practice. Heritage Capital Advisors does not list ESG as an active investment approach in its filing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Non-Exchange Traded Equities 10%, Cash & Cash Equivalents 10%80%
  • Exchange Traded Equities80%
  • Non-Exchange Traded Equities10%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • David Moenning

    David Moenning

    Founder & Chief Investment OfficerCRD 1023866

Contacts

1 of 1
  • Jeffrey Pietsch

    Jeffrey Pietsch

    DirectorCRD 6011071

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth