Heritage Asset Managers, Inc.

RIASEC Registered
Total AUM
$83.4M
Discretionary
$31.1M
37% of AUM
Avg account
$897K
Accounts
93
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
134955
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Other
Client types
  • HNWI87.46%
  • Individuals8.57%
  • Charitable Organizations2.9%
  • Corporations / Businesses1.07%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Heritage Asset Managers, Inc. is a small, owner-operated advisory firm that focuses on discretionary and non-discretionary portfolio management for individual and family clients as well as institutional and business accounts. The firm’s stated preference is equities, and most of its deployed capital is held in exchange-traded public equities and related vehicles. Fee arrangements include percentage-of-assets-under-management plus other fee types, and the firm does not position itself as an active ESG investor. Advisory services emphasize traditional portfolio management rather than specialized pension consulting or multi-state advisory operations. Heritage allocates client assets across separately managed accounts and pooled mutual fund positions, with external managers engaged where the firm requires capabilities it does not manage in-house.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, Cash & Cash Equivalents 28%, Investment Grade Corp Bonds 3%, Non-Investment Grade Corp Bonds 1%69%
  • Exchange Traded Equities69%
  • Cash & Cash Equivalents28%
  • Investment Grade Corp Bonds3%
  • Non-Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Theodore Hiegel

    Theodore Hiegel

    President, Chief Investment OfficerCRD 1865013

Contacts

2 of 2
  • Frank Hiegel

    Investment Advisor RepresentativeCRD 245224

  • Mark George

    Vice PresidentCRD 724189

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth