Heritage Asset Advisors Ltd., LLP

RIASEC RegisteredEst. 2007
Total AUM
$307M
Discretionary
$294M
96% of AUM
Avg account
$404K
Accounts
759
Employees
5
Advisory reps
5

Firm details

Headquarters
,
CRD number
144125
Registered since
June 6, 2007
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI72.6%
  • Individuals27.03%
  • Corporations / Businesses0.37%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Heritage Asset Advisors Ltd., LLP is an independent registered investment adviser operating as a limited liability partnership that focuses on individual and family clients. The firm acts as a capital allocator but runs a relatively concentrated product mix: its advisory work centers on financial planning, discretionary portfolio management for individuals and small businesses, and the selection of third‑party advisers when clients require specialized strategies. Fee arrangements are a blend of percentage of assets under management and hourly charges. Investment posture is tilted toward public pooled vehicles—mutual funds and similar public funds make up the vast majority of client assets—while the firm maintains limited exposure to private placements as a source of alternative return and diversification. Heritage is not an active ESG investor and does not position itself as a pension consultant or multi‑state adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, US Government Bonds 6%, Exchange Traded Equities 3%, Cash & Cash Equivalents 1%90%
  • Public Funds/Mutual Funds90%
  • US Government Bonds6%
  • Exchange Traded Equities3%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Anne Shinn

    Chief Compliance OfficerCRD 5339805

Contacts

3 of 4
  • Patrick Shinn

    Patrick Shinn

    PresidentCRD 2442305

  • Laura Smith

    Investment Advisor RepresentativeCRD 5339819

  • Amy Garza

    Investment Advisor RepresentativeCRD 3207556

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth