HERITAGE ADVISORY SERVICES, INC.

RIASEC Registered
Total AUM
$6.5M
Discretionary
$0
0% of AUM
Avg account
$436K
Accounts
15
Employees
1
Advisory reps
1

Firm details

Headquarters
MALVERN, Pennsylvania
CRD number
119241
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI81.32%
  • Individuals18.68%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Heritage Advisory Services, Inc. is a small, privately owned corporate RIA that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates primarily as a non‑discretionary adviser: clients retain trading authority while Heritage provides advice, constructs portfolios and selects outside managers when appropriate. Service delivery mixes fee models — percentage of AUM, hourly charges and fixed fees — which fits a practice that provides both ongoing portfolio oversight and standalone planning engagements. Heritage presents itself as a capital allocator, routing client capital into third‑party strategies when needed. The firm is not an active ESG investor and is organized as a domestic entity with an affiliation footprint that includes both a broker‑dealer and an insurance company, enabling access to brokerage and insurance solutions alongside advisory services.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Other 70%, Exchange Traded Equities 20%, Cash & Cash Equivalents 10%70%
  • Other70%
  • Exchange Traded Equities20%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • BRIAN LUREEN

    President and Chief Executive OfficerCRD 1613204

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MALVERN, PA

CHESTER

Location

MALVERN, PA

Headquartered in MALVERN, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
CHESTER
Address
5 Great Valley Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth