HERITAGE ADVISORY SERVICES, INC.
Firm details
- Headquarters
- MALVERN, Pennsylvania
- CRD number
- 119241
- Website
- www.heritagefincorp.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI81.32%
- Individuals18.68%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Heritage Advisory Services, Inc. is a small, privately owned corporate RIA that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates primarily as a non‑discretionary adviser: clients retain trading authority while Heritage provides advice, constructs portfolios and selects outside managers when appropriate. Service delivery mixes fee models — percentage of AUM, hourly charges and fixed fees — which fits a practice that provides both ongoing portfolio oversight and standalone planning engagements. Heritage presents itself as a capital allocator, routing client capital into third‑party strategies when needed. The firm is not an active ESG investor and is organized as a domestic entity with an affiliation footprint that includes both a broker‑dealer and an insurance company, enabling access to brokerage and insurance solutions alongside advisory services.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Other70%
- Exchange Traded Equities20%
- Cash & Cash Equivalents10%
Owners & executives
1 of 1BRIAN LUREEN
President and Chief Executive OfficerCRD 1613204
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MALVERN, PA
CHESTER
Location
MALVERN, PA
Headquartered in MALVERN, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- CHESTER
- Address
- 5 Great Valley Pkwy
- Time zone
- ET (UTC-5)
- Office locations
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