HENLEY ADVISORS, LLC

RIASEC Registered
Total AUM
$6.5M
Discretionary
$6.5M
100% of AUM
Avg account
$81.7K
Accounts
79
Employees
1
Advisory reps
1

Firm details

Headquarters
LAKELAND, Florida
CRD number
281983
Custodians
ALTRUIST
Fee structure
Percentage of AUM, Other
Client types
  • HNWI50.05%
  • Individuals49.95%
Services
Portfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Henley Advisors, LLC is a small, client-focused registered investment adviser that manages portfolios for individuals and families and provides pension consulting and adviser selection services. The firm operates as a capital allocator, combining core public fund allocations with access to third‑party alternative managers when appropriate. Henley Advisors, LLC charges fees based on a percentage of assets under management (and other fee arrangements) and appears to run a high-touch practice given its modest asset base. Investment preferences tilt toward pooled public funds and mutual funds for core equity and fixed income exposure, supplemented by allocations to external alternative fund managers in real estate, commodities, and oil & gas. Henley Advisors, LLC is not identified as an active ESG investor and is not structured as a multistate adviser. The firm also has an affiliation with an insurance company, which aligns with its use of annuities as part of the investment menu.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Exchange Traded Equities 4%, Cash & Cash Equivalents 3%93%
  • Public Funds/Mutual Funds93%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • BILL HENLEY

    OwnerCRD 5286750

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

LAKELAND, FL

POLK

Location

LAKELAND, FL

Headquartered in LAKELAND, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
POLK
Address
5300 S Florida Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth