HEATON FINANCIAL, PC

Overview

Heaton Financial, Pc is an independent registered investment adviser focused on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. The firm runs fee-based engagements that combine percentage-of-AUM billing with hourly charges for planning work. Investment activity centers on liquid, exchange-traded securities as the primary vehicle for implementing client strategies, with an explicit tilt toward equities. The practice does not present itself as an ESG-focused manager and is not registered as a multi-state adviser. Portfolio management appears oriented toward discretionary relationships—most client assets are managed on a discretionary basis—while the firm retains the flexibility to deliver planning and hourly advice alongside investment oversight. That structure supports ongoing rebalancing and tax-aware trading where appropriate, while offering access to external alternative fund managers when clients need exposure beyond public markets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices