Heaton Financial, Pc

RIASEC RegisteredEst. 2026
Total AUM
$140M
Discretionary
$132M
94% of AUM
Avg account
$212K
Accounts
660
Employees
2
Advisory reps
2

Firm details

Headquarters
Cedar City, Utah
CRD number
134578
Registered since
August 6, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI53.27%
  • Individuals44.86%
  • Corporations / Businesses1.88%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Heaton Financial, Pc is an independently owned advisory firm organized as a corporation that serves both individual/family and institutional clients. The firm reports SEC registration in 2026 and offers fee arrangements that combine asset-based fees and hourly billing. Its advisory work centers on financial planning and discretionary portfolio management for individuals and small businesses. Heaton Financial is not positioned as a capital allocator, does not market itself as an ESG-focused investor, and does not operate as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Public Funds/Mutual Funds 24%, US Government Bonds 10%, Cash & Cash Equivalents 3%, State & Local Bonds 2%61%
  • Exchange Traded Equities61%
  • Public Funds/Mutual Funds24%
  • US Government Bonds10%
  • Cash & Cash Equivalents3%
  • State & Local Bonds2%

Contacts

2 of 2
  • Mitchell Mortensen

    Mitchell Mortensen

    Portfolio ManagerCRD 5677831

  • Kimber Heaton

    Kimber Heaton

    OwnerCRD 2352325

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Cedar City, UT

Iron

Location

Cedar City, UT

Headquartered in Cedar City, UT, in the West of the United States.

Region
West
County
Iron
Address
337 S Main St
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth