HARTLINE INVESTMENT CORPORATION

RIASEC RegisteredEst. 1990
Total AUM
$935M
Discretionary
$669M
72% of AUM
Avg account
$2.1M
Accounts
455
Employees
6
Advisory reps
3

Firm details

Headquarters
WINNETKA, Illinois
CRD number
106923
Registered since
May 18, 1990
Custodians
CHARLES SCHWAB & CO., INC., J.P. MORGAN SECURITIES INC.
Fee structure
Percentage of AUM
Client types
  • HNWI71.82%
  • Charitable Organizations24.13%
  • Individuals3.77%
  • Pension & Profit Sharing Plans0.28%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Hartline Investment Corporation is a privately owned advisory firm formed in 1990 that provides fee-based portfolio management to individuals, families, small businesses and institutional clients. The firm is organized as a corporation with an owner classified as an individual and charges a percentage-of-AUM fee for advisory services. Its registered activities focus on discretionary and non-discretionary portfolio management for both private clients and business or institutional accounts. Filings indicate Hartline does not self-identify as an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 88%, Investment Grade Corp Bonds 9%, Public Funds/Mutual Funds 2%, US Government Bonds 1%88%
  • Exchange Traded Equities88%
  • Investment Grade Corp Bonds9%
  • Public Funds/Mutual Funds2%
  • US Government Bonds1%

Owners & executives

1 of 1
  • Brian Hart

    President and CEOCRD 6729326

Contacts

2 of 2
  • WILLIAM HART

    Managing DirectorCRD 2063060

  • Kathryn Carroll

    Managing DirectorCRD 6564615

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 13

Active vs passive

$108M in ETFs

Passive

100%

$108M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES FLOATING RATE BOND ETF (FLOT)BlackRockPassiveUltrashort Bond$71.7M1,407,92366.23%

Location

Primary office

WINNETKA, IL

COOK

Location

WINNETKA, IL

Headquartered in WINNETKA, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
COOK
Address
460 Winnetka Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth