HARMON FINANCIAL ADVISORS, INC.

RIASEC Registered
Total AUM
$16.4M
Discretionary
$0
0% of AUM
Avg account
$1.2M
Accounts
14
Employees
2
Advisory reps
2

Firm details

Headquarters
FLOWOOD, Mississippi
CRD number
155345
Custodians
SEI INVESTMENTS DISTRIBUTION CO., THE VANGUARD GROUP, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Pension & Profit Sharing Plans42.99%
  • HNWI40.83%
  • Individuals12.5%
  • Charitable Organizations3.68%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Harmon Financial Advisors, Inc. is a small, independent registered investment adviser that serves individual and family clients. The firm combines financial planning and portfolio management for individuals and small businesses with consultative services such as selection of other advisers and educational workshops. Its business registration also lists accounting as an activity, so the advisory work is likely integrated with tax-aware planning and bookkeeping or coordination with client accountants. Fee arrangements are flexible—percentage of assets under management, hourly, and fixed-fee engagements are all used—allowing the firm to tailor pricing to project-based planning or ongoing advisory relationships. The firm operates primarily in a non-discretionary model: client authority over trades and allocations is retained, and the adviser provides recommendations and implementation support rather than unilateral trading authority. Harmon Financial Advisors appears to be a capital allocator at a modest scale, favoring pooled public vehicles over direct security positions, and its advisory practice emphasizes personalized service for a small number of relatively large households.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 100%100%
  • Public Funds/Mutual Funds100%

Contacts

2 of 2
  • MITCHELL BROWN

    Investment Adviser RepresentativeCRD 4916063

  • WILLIAM HARMON

    OwnerCRD 2670444

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

FLOWOOD, MS

RANKIN

Location

FLOWOOD, MS

Headquartered in FLOWOOD, MS, anchoring the Jackson-Vicksburg-Brookhaven, MS metro in the South.

Metro area
Jackson-Vicksburg-Brookhaven, MS
Region
South
County
RANKIN
Address
10 Canebrake Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth