Harbor Investment Advisory, LLC

Broker-DealerFINRA MemberEst. 2010

Total AUM

$6.9B

Discretionary

$3.7B

53% of AUM

Accounts

3,540

Employees

35

Advisory reps

33

Brokerage reps

30

Firm details

Headquarters: Lutherville, Maryland
CRD number: 151085
Registered since: January 4, 2010
Website: harborinvestmentadvisory.com
Custodians: PERSHING LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Charitable Organizations40.31%
HNWI38.82%
Pension & Profit Sharing Plans14.57%
Individuals3.26%
Corporations / Businesses3.04%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Harbor Investment Advisory, LLC is an independent, SEC-registered RIA established in 2010 and organized as an LLC. The firm serves both individual & family and institutional clients and operates as a capital allocator, directing client capital to third-party managers in addition to managing portfolios directly. Harbor also conducts broker-dealer activity and offers a mix of advisory services: financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and selection of other advisers. Its fees include assets-under-management percentages as well as hourly and fixed-fee engagements. Harbor identifies as an active ESG investor and is owned by a domestic entity/individual structure. The firm has received industry recognition, including placement in the Financial Times’ Top 300 RIA Firms in 2020 and listings in Forbes’ RIA firm rankings in 2022, 2023, and 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Exchange Traded Equities39%
Public Funds/Mutual Funds30%
Cash & Cash Equivalents10%
US Government Bonds7%
State & Local Bonds7%

Owners & executives

3 of 4

Fred Hill
CEO & Managing PrincipalCRD 1639919
William Schadty
Director & Chief Compliance OfficerCRD 2857651
Raymond Dean
Director, Chief Financial OfficerCRD 2420032

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Contacts

3 of 29

Scott Hahn
Associate Vice President, Financial AdvisorCRD 5797603
R. Matthew Novak
Managing DirectorCRD 5084805
Charles Ward
Managing Director, Financial AdvisorCRD 4304557

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Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

ETF holdings

1 of 515

Active vs passive

$570M in ETFs

Passive

84%

$477M

Active

12%

$92.3M

ETF	Provider	Style	Category	Value	Shares	% of portfolio
ISHARES CORE S&P 500 ETF (IVV)	BlackRock	Passive	Large Blend	$18.6M	24,813	3.26%

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Primary office

Lutherville, MD

Baltimore

Location

Lutherville, MD

Headquartered in Lutherville, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area: Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region: South
County: Baltimore
Address: 2330 W Joppa Rd
Time zone: ET (UTC-5)
Office locations

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