GUIDESTREAM FINANCIAL, INC.
Firm details
- Headquarters
- SPRING ARBOR, Michigan
- CRD number
- 150890
- Registered since
- August 24, 2009
- Website
- www.guidestreamfinancial.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals50.66%
- HNWI28.54%
- Charitable Organizations20.79%
- Corporations / Businesses0.01%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Guidestream Financial, Inc. is an independent registered investment adviser that provides financial planning and discretionary portfolio management primarily to individuals, families and small businesses. The firm operates on a fee model that includes asset-based fees alongside hourly and fixed-fee engagements, allowing a mix of ongoing advisory relationships and project-based planning work. Guidestream positions itself as a manager that deploys third‑party mutual funds and pooled public vehicles rather than running in-house funds or acting as a capital allocator. Investment activity skews toward discretionary management — the bulk of client relationships are managed on a discretionary basis — with a clear preference for public funds and mutual fund wrappers as the primary implementation vehicle. The firm does not report ESG as an active focus and is not registered as a multi-state adviser. Guidestream has been SEC-registered since 2009 and is owned by a domestic individual entity.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds91%
- Exchange Traded Equities6%
- Cash & Cash Equivalents2%
Owners & executives
3 of 3JOSHUA ADAMS
Chief Operating OfficerCRD 4551065
MARK OLSON
President, CIOCRD 4062064
BETH HALL
Chief Financial OfficerCRD 7509330
Contacts
3 of 16BRADLEY BUTTON
DirectorCRD 7348779
Matthew Whitehead
CRD 7229760
Daryl Millers
DirectorCRD 8045119
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SPRING ARBOR, MI
JACKSON
Location
SPRING ARBOR, MI
Headquartered in SPRING ARBOR, MI, in the Midwest of the United States.
- Region
- Midwest
- County
- JACKSON
- Address
- 8050 Spg Arbor Rd
- Time zone
- ET (UTC-5)
- Office locations
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