GUIDE ROCK CAPITAL MANAGEMENT, INC.

RIASEC Registered
Total AUM
$41M
Discretionary
$41M
100% of AUM
Avg account
$249K
Accounts
165
Employees
2
Advisory reps
3

Firm details

Headquarters
OMAHA, Nebraska
CRD number
149820
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI81.42%
  • Individuals16.97%
  • Charitable Organizations1.61%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Guide Rock Capital Management, Inc. is a small, independent registered investment adviser that serves individuals, families and select institutional or small-business clients. The firm’s advice centers on financial planning and discretionary portfolio management delivered alongside educational programming and published commentary. Fee arrangements are flexible—percentage of assets under management is the core model, with hourly and fixed-fee arrangements available for planning or ad hoc work. Investment practice leans toward pooled public vehicles as the backbone of client portfolios, supplemented by targeted allocations to third‑party alternative managers. The adviser does not position itself as an ESG-driven allocator. It maintains an affiliation with a banking or thrift institution, which can influence cash management and custody choices.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 14%, Cash & Cash Equivalents 5%, US Government Bonds 2%, State & Local Bonds 2%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities14%
  • Cash & Cash Equivalents5%
  • US Government Bonds2%
  • State & Local Bonds2%

Contacts

3 of 3
  • RONNY MILLER

    Certified Financial PlannerCRD 5660383

  • EMILY NIELSEN

    VP, FinanceCRD 6481335

  • William Miller

    AssociateCRD 7722914

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OMAHA, NE

DOUGLAS

Location

OMAHA, NE

Headquartered in OMAHA, NE, anchoring the Omaha-Council Bluffs-Fremont, NE-IA metro in the Midwest.

Metro area
Omaha-Council Bluffs-Fremont, NE-IA
Region
Midwest
County
DOUGLAS
Address
1001 Gallup Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth