GUARDIAN WEALTH MANAGEMENT INC.

RIASEC RegisteredEst. 2018

Total AUM

$289M

Discretionary

$213M

74% of AUM

Avg account

$674K

Accounts

429

Employees

Advisory reps

Firm details

Headquarters: PEORIA, Illinois
CRD number: 154159
Registered since: August 6, 2018
Website: www.gwmanagers.com
Custodians: CHARLES SCHWAB & CO., INC., PRINCIPAL SECURITIES, INC.
Fee structure: Percentage of AUM, Hourly Charges
Client types: HNWI49.96%
Pension & Profit Sharing Plans24.65%
Corporations / Businesses16.04%
Individuals8.77%
Charitable Organizations0.58%
Services: Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Guardian Wealth Management Inc. is an independent registered investment adviser that launched its SEC registration in 2018 and is owned individually. The firm serves both individual and family clients as well as institutional clients, focusing on financial planning and portfolio management for individuals and small businesses. It operates with a mixed fee model that includes asset-based fees and hourly charges, and also maintains activities as a registered representative of a broker-dealer and as an insurance broker. Guardian does not present itself as an active ESG investor and is not set up as a multi-state adviser. Guardian appears to favor an equity-oriented approach to client portfolios while offering traditional wealth-management services rather than acting as a capital allocator. The firm’s business model accommodates both discretionary and non-discretionary relationships and includes insurance distribution as a complementary line to its advisory services.