Guardian Plus Inc
Firm details
- Headquarters
- ,
- CRD number
- 134306
- Custodians
- CHARLES SCHWAB & CO., INC., EQUITY TRUST ADVISORS, INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI59.91%
- Individuals38.06%
- Charitable Organizations2.03%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
Guardian Plus Inc. is a small advisory corporation that serves both individual and institutional clients. Its advisory services emphasize discretionary portfolio management alongside non-discretionary advisory and pension consulting work for businesses and small institutions. The firm charges a mix of percentage-of-AUM, hourly and fixed fees, and does not identify as an active ESG investor. Investment activity leans toward traditional pooled products for core exposures and selective use of third‑party alternative managers for real estate allocations. Guardian Plus Inc. shows a modest scale of operations, positioning itself to deliver tailored portfolio management rather than scale-dependent institutional offerings. The firm’s filings list portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting services as its core advisory activities, indicating a blend of individual wealth management and institutional-plan advisory work.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Other46%
- US Government Bonds17%
- Cash & Cash Equivalents13%
- State & Local Bonds12%
- Exchange Traded Equities7%
Owners & executives
1 of 1
William Mcelroy
Chief Executive OfficerCRD 844813
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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