Guardian Plus Inc

RIASEC Registered
Total AUM
$10.7M
Discretionary
$7.2M
67% of AUM
Avg account
$596K
Accounts
18
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
134306
Custodians
CHARLES SCHWAB & CO., INC., EQUITY TRUST ADVISORS, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI59.91%
  • Individuals38.06%
  • Charitable Organizations2.03%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Guardian Plus Inc. is a small advisory corporation that serves both individual and institutional clients. Its advisory services emphasize discretionary portfolio management alongside non-discretionary advisory and pension consulting work for businesses and small institutions. The firm charges a mix of percentage-of-AUM, hourly and fixed fees, and does not identify as an active ESG investor. Investment activity leans toward traditional pooled products for core exposures and selective use of third‑party alternative managers for real estate allocations. Guardian Plus Inc. shows a modest scale of operations, positioning itself to deliver tailored portfolio management rather than scale-dependent institutional offerings. The firm’s filings list portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting services as its core advisory activities, indicating a blend of individual wealth management and institutional-plan advisory work.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Other 46%, US Government Bonds 17%, Cash & Cash Equivalents 13%, State & Local Bonds 12%, Exchange Traded Equities 7%, Non-Exchange Traded Equities 5%46%
  • Other46%
  • US Government Bonds17%
  • Cash & Cash Equivalents13%
  • State & Local Bonds12%
  • Exchange Traded Equities7%

Owners & executives

1 of 1
  • William Mcelroy

    William Mcelroy

    Chief Executive OfficerCRD 844813

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth