GREAT LAKES WEALTH, LLC
Firm details
- Headquarters
- NORTHVILLE, Michigan
- CRD number
- 282362
- Registered since
- June 2, 2021
- Website
- www.greatlakeswealth.us
- Custodians
- RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI54.2%
- Individuals43.23%
- Pension & Profit Sharing Plans2.56%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Great Lakes Wealth, LLC operates as an independent registered investment adviser organized as a limited liability company. The firm serves individual and family clients with a mix of fee-based billing (percentage of assets under management) and fixed-fee engagements. Its advisory services center on financial planning and discretionary portfolio management for individuals, small businesses, and institutional/business clients. The firm also maintains business activity as a registered representative of a broker-dealer and lists an affiliation with an insurance company, indicating it can integrate insurance solutions into client planning. Investment activity shows a clear tilt toward managed, pooled public vehicles—mutual funds and other public funds are the most-used instruments—combined with a willingness to bring third-party alternative managers into client portfolios. Great Lakes Wealth does not position itself as a capital allocator (it does not operate its own pooled investment vehicles) and is not identified as an active ESG investor.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds41%
- Exchange Traded Equities38%
- Cash & Cash Equivalents11%
- Other9%
- US Government Bonds1%
Owners & executives
1 of 1DEWEY STEFFEN
CEO & Chief Investment OfficerCRD 2688651
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
NORTHVILLE, MI
WAYNE
Location
NORTHVILLE, MI
Headquartered in NORTHVILLE, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- WAYNE
- Address
- 22260 Haggerty Rd
- Time zone
- ET (UTC-5)
- Office locations
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