GRANITE ROSE WEALTH ALLIANCE LLC

RIASEC Registered
Total AUM
$29.1M
Discretionary
$28.2M
97% of AUM
Avg account
$123K
Accounts
237
Employees
3
Advisory reps
1

Firm details

Headquarters
FAIRFIELD, New Jersey
CRD number
328115
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI50.36%
  • Individuals46.48%
  • Pension & Profit Sharing Plans3.15%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Granite Rose Wealth Alliance LLC is an independent, individual-owned Registered Investment Adviser organized as an LLC that serves primarily individual and family clients. Its advisory services include financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm charges a mix of percentage-of-AUM, hourly, and fixed fees. It is not positioned as a capital allocator and does not identify as an active ESG investor. The firm uses a mix of public market instruments and third-party alternative fund managers to construct client portfolios. Custody is handled through a national custodian relationship, and the adviser appears to run a compact, relationship-driven practice oriented toward private client needs rather than institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 82%, Public Funds/Mutual Funds 12%, US Government Bonds 2%, State & Local Bonds 2%, Cash & Cash Equivalents 2%82%
  • Exchange Traded Equities82%
  • Public Funds/Mutual Funds12%
  • US Government Bonds2%
  • State & Local Bonds2%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • CHARLES ROSE

    Founder & Wealth ManagerCRD 4358927

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

FAIRFIELD, NJ

ESSEX

Location

FAIRFIELD, NJ

Headquartered in FAIRFIELD, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
ESSEX
Address
350 Passaic Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth