Goodrich Asset Management LLC

RIASEC Registered
Total AUM
$3.1M
Discretionary
$3.1M
100% of AUM
Avg account
$444K
Accounts
7
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
151582
Custodians
TRADE-PMR INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI96.11%
  • Individuals3.89%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Goodrich Asset Management LLC is a small, client-focused advisory firm that concentrates on portfolio management for individuals and small businesses. The firm combines a percentage-of-assets fee schedule with hourly charges, which is consistent with providing both ongoing discretionary management and consulting or project-based work. Reported asset allocation skews toward liquidity — a substantial portion of assets is held in cash and cash-equivalents — suggesting a conservative posture or a transitional asset base that may be awaiting deployment. Business activity is limited in scale: the adviser is individually owned, not registered as a multi-state or pension consultant, and does not identify as an active ESG investor. Given the modest asset base and limited number of clients, Goodrich Asset Management LLC appears to operate as a boutique practice offering personalized management rather than running broad institutional programs or large pooled funds.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Cash & Cash Equivalents 44%, Exchange Traded Equities 38%, Other 18%44%
  • Cash & Cash Equivalents44%
  • Exchange Traded Equities38%
  • Other18%

Contacts

1 of 1
  • Mark Shafer

    Mark Shafer

    PrincipalCRD 1305651

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth