GOOD BALANCE FP LLC

RIASEC Registered
Total AUM
$33.9M
Discretionary
$33.9M
100% of AUM
Avg account
$458K
Accounts
74
Employees
1
Advisory reps
1

Firm details

Headquarters
Los Angeles, California
CRD number
324354
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI93.8%
  • Individuals6.2%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Good Balance Fp LLC is an independent registered investment adviser operating as a limited liability company that focuses on wealthy individuals and families. The firm acts as a capital allocator and provides financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Its client engagement model combines percentage-of-AUM billing with the ability to charge hourly and fixed fees, which supports both ongoing asset management relationships and project-based planning work. Investment activity centers on equity-oriented portfolios delivered through separately managed accounts and pooled vehicles. The firm reports a clear preference for exchange-traded equities as its primary exposure, and it uses third‑party managers and advisers when appropriate to access specialty strategies or implement tactical ideas. Good Balance Fp LLC is not identified as an active ESG investor and does not position itself as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, US Government Bonds 21%, State & Local Bonds 2%, Cash & Cash Equivalents 2%, Sovereign Bonds 1%, Other 1%73%
  • Exchange Traded Equities73%
  • US Government Bonds21%
  • State & Local Bonds2%
  • Cash & Cash Equivalents2%
  • Sovereign Bonds1%

Contacts

1 of 1
  • ARIELLE BITTONI

    Owner & Managing DirectorCRD 4706290

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Los Angeles, CA

LOS ANGELES

Location

Los Angeles, CA

Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
500 S Sepulveda Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth