GOALVEST ADVISORY LLC

RIASEC RegisteredEst. 2019
Total AUM
$778M
Discretionary
$759M
98% of AUM
Avg account
$565K
Accounts
1,376
Employees
10
Advisory reps
7

Firm details

Headquarters
New York, New York
CRD number
285374
Registered since
June 21, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.93%
  • Individuals12.99%
  • Corporations / Businesses12.46%
  • Pooled Investment Vehicles3.47%
  • Charitable Organizations1.15%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Goalvest Advisory LLC is an independent registered investment adviser that focuses on fee-based financial planning and portfolio management for individuals, families and pooled investment vehicles. The firm operates with a mix of percentage-of-AUM, hourly and flat-fee engagements and reports serving both individual/family and institutional clients. Portfolio construction emphasizes public funds/mutual funds and broad ETF exposure, with active use of pooled vehicles the firm sponsors or manages. Goalvest is not positioned as an ESG-focused allocator. Investment activity centers on diversified, fund-centric allocations supplemented by targeted alternative exposure. The firm acts as sponsor, general partner and managing member for pooled investment vehicles, indicating experience operating private funds in addition to advising client accounts.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 43%, Exchange Traded Equities 27%, Other 20%, Cash & Cash Equivalents 3%, State & Local Bonds 2%, Private Funds 2%, Non-Investment Grade Corp Bonds 1%43%
  • Public Funds/Mutual Funds43%
  • Exchange Traded Equities27%
  • Other20%
  • Cash & Cash Equivalents3%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • Sevasti Balafas

    CEO and FounderCRD 4884215

Contacts

3 of 6
  • HARRY MARTIN

    Business DevelopmentCRD 2549229

  • Braden DeForge

    Wealth Management AssociateCRD 7677300

  • Chen Li

    Investment Research AssociateCRD 7178292

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 148

Active vs passive

$395M in ETFs

Passive

92%

$364M

Active

2%

$31.2M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$172M287,15143.46%

Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
4 World Trade Ctr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth