GO INVEST LLC

RIASEC RegisteredEst. 2018
Total AUM
$889M
Discretionary
$889M
100% of AUM
Avg account
$208K
Accounts
4,277
Employees
1
Advisory reps
2

Firm details

Headquarters
WEST JORDAN, Utah
CRD number
291884
Registered since
April 27, 2018
Custodians
MATRIX SECURITIES, INC., APEX FINTECH BROKERAGE SERVICES
Fee structure
Percentage of AUM
Client types
  • Pension & Profit Sharing Plans92.82%
  • Individuals7.18%
Services
Portfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

GO Invest LLC is a fee-based investment adviser organized as a limited liability company and SEC-registered since 2018. The firm provides discretionary portfolio management for individual and small business clients and lists pension consulting among its advisory services. Its business model centers on managing client portfolios on a percentage-of-assets basis, with a clear tilt toward pooled public funds and mutual funds as the principal vehicle for client exposure. The firm does not identify as an active ESG investor and is not a registered multi-state adviser. Discretionary management is the dominant activity: nearly all reported assets are managed on a discretionary basis, and the firm also supports institutional-type relationships alongside individual and family clients. GO Invest uses third-party external managers for select alternative allocations and retains custodial relationships that support separately managed account (SMA) and mutual fund structures.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 99%, Cash & Cash Equivalents 1%99%
  • Public Funds/Mutual Funds99%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Nathan Beck

    Co-Founder & CTOCRD 6894329

Contacts

1 of 1
  • PAUL MALLORY

    Registered Investment AdviserCRD 4954768

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

WEST JORDAN, UT

SALT LAKE

Location

WEST JORDAN, UT

Headquartered in WEST JORDAN, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
8427 S Old Bingham Hwy
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth