Gen2 Advisors, LLC
Firm details
- Headquarters
- ,
- CRD number
- 336736
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI98.49%
- Pension & Profit Sharing Plans1.51%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Gen2 Advisors, LLC is an independent registered investment adviser operating as a limited liability company that serves individual, family and small institutional clients. The firm’s advisory work centers on financial planning and portfolio management for individuals and small businesses, using a fee model that combines a percentage of assets under management with fixed-fee engagements. Investment activity shows a clear tilt toward publicly traded equities; the firm lists exchange-traded equities as its most used asset type and cites a preference for equity allocations. Gen2 does not position itself as an ESG-focused adviser and does not report activity as a multi-state or pension consultant adviser. The firm’s client focus and account structure suggest a boutique manager approach: a small client roster with relatively high average client size, which implies customized planning and portfolio-level attention rather than mass-market product distribution.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities82%
- Public Funds/Mutual Funds12%
- Other5%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1
Margaret Bilby
Founder & CEOCRD 5011099
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
Similar firms
Diamond Head Financial Advisors LLC
RIACN Wealth Management, LLC
RIAAlpharetta, GA
Liriano Wealth Advisory Group, LLC
RIANewton Center, MA
Houlihan Asset Management LLC
RIAFort Wayne, IN
Freeman Wealth Management
RIADallas, TX
Estate Planners Of New England, LLC
RIAPortsmouth, NH