Gen2 Advisors, LLC

RIASEC Registered
Total AUM
$52M
Discretionary
$52M
100% of AUM
Avg account
$712K
Accounts
73
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
336736
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI98.49%
  • Pension & Profit Sharing Plans1.51%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Gen2 Advisors, LLC is an independent registered investment adviser operating as a limited liability company that serves individual, family and small institutional clients. The firm’s advisory work centers on financial planning and portfolio management for individuals and small businesses, using a fee model that combines a percentage of assets under management with fixed-fee engagements. Investment activity shows a clear tilt toward publicly traded equities; the firm lists exchange-traded equities as its most used asset type and cites a preference for equity allocations. Gen2 does not position itself as an ESG-focused adviser and does not report activity as a multi-state or pension consultant adviser. The firm’s client focus and account structure suggest a boutique manager approach: a small client roster with relatively high average client size, which implies customized planning and portfolio-level attention rather than mass-market product distribution.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 82%, Public Funds/Mutual Funds 12%, Other 5%, Cash & Cash Equivalents 1%82%
  • Exchange Traded Equities82%
  • Public Funds/Mutual Funds12%
  • Other5%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Margaret Bilby

    Margaret Bilby

    Founder & CEOCRD 5011099

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth