FOUNDRY FINANCIAL LLC

RIASEC RegisteredEst. 2025
Total AUM
$233M
Discretionary
$233M
100% of AUM
Avg account
$372K
Accounts
626
Employees
10
Advisory reps
7

Firm details

Headquarters
PASADENA, California
CRD number
300122
Registered since
June 27, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI81.4%
  • Individuals18.6%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Foundry Financial LLC is an independent, owner-operated registered investment adviser organized as a limited liability company. The firm serves individual and family clients and positions itself as a capital allocator: it delivers financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. Its fee model combines a percentage-of-AUM schedule with fixed fees. The snapshot lists SEC registration year as 2025 and identifies the firm as not being an active ESG investor. The firm is also recorded as not being a multi-state adviser on the snapshot, even though office information shows a presence across multiple states.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 8%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents4%
  • Non-Exchange Traded Equities1%

Contacts

3 of 7
  • Robert McAlister

    Lead Financial AdvisorCRD 7313027

  • Michael Zarrelli

    Lead Financial PlannerCRD 7352577

  • Kevin Lum

    FounderCRD 7054281

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PASADENA, CA

LOS ANGELES

Location

PASADENA, CA

Headquartered in PASADENA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
479 S Marengo Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth