FORTIFY WEALTH, INC.

RIASEC RegisteredEst. 2021
Total AUM
$115M
Discretionary
$115M
100% of AUM
Avg account
$506K
Accounts
227
Employees
3
Advisory reps
3

Firm details

Headquarters
SAINT LOUIS, Missouri
CRD number
297433
Registered since
July 12, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.83%
  • Individuals16.17%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Fortify Wealth, Inc. is an independent registered investment adviser that serves individual and family clients through a mix of financial planning, portfolio management, pension consulting and educational workshops. The firm operates on a fee model that blends percentage-of-AUM billing with hourly and fixed-fee engagements, which supports both ongoing advisory relationships and project-based planning work. Investment activity centers on pooled public funds and mutual funds for core portfolio exposure, supplemented by targeted alternative allocations and annuity solutions when client objectives call for income, diversification or tax-deferred structures. The firm is not positioned as an ESG-focused adviser and does not identify as a multi-state or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, State & Local Bonds 11%, Investment Grade Corp Bonds 7%, Cash & Cash Equivalents 6%, Exchange Traded Equities 5%70%
  • Public Funds/Mutual Funds70%
  • State & Local Bonds11%
  • Investment Grade Corp Bonds7%
  • Cash & Cash Equivalents6%
  • Exchange Traded Equities5%

Contacts

3 of 3
  • DON MCKINLEY

    Investment AdvisorCRD 328939

  • ZACHARY WAGGANER

    PartnerCRD 6202799

  • JOHN MCKINLEY

    PresidentCRD 4857813

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAINT LOUIS, MO

SAINT LOUIS

Location

SAINT LOUIS, MO

Headquartered in SAINT LOUIS, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
SAINT LOUIS
Address
106 W Madison Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth