FLUID FINANCIAL PLANNING, LLC

RIASEC Registered
Total AUM
$19.7M
Discretionary
$19.7M
100% of AUM
Avg account
$181K
Accounts
109
Employees
1
Advisory reps
1

Firm details

Headquarters
COLUMBUS, Georgia
CRD number
285570
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals56.73%
  • HNWI43.27%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fluid Financial Planning, LLC is an independent, owner-operated Registered Investment Adviser focused on financial planning and portfolio management for individuals and small businesses. The firm charges clients either a percentage of assets under management or fixed fees and concentrates on delivering planning-driven investment solutions rather than acting as a capital allocator to outside private managers. Its client base is primarily individual and family households, and the adviser does not characterize itself as an ESG-focused or multi-state specialist. Investment activity is centered on pooled public funds—mutual funds and similar vehicles—used as the primary building blocks for client portfolios. Given the firm’s discretionary management of its entire reported asset base, it appears to implement model or customized portfolios where mutual funds form the core, supplemented where appropriate by other liquid instruments. There is no material indication that the firm currently deploys third-party alternative asset managers or maintains a family-office offering.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 14%, Cash & Cash Equivalents 8%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities14%
  • Cash & Cash Equivalents8%

Contacts

1 of 1
  • BRENT HUDSON

    OwnerCRD 6189100

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

COLUMBUS, GA

MUSCOGEE

Location

COLUMBUS, GA

Headquartered in COLUMBUS, GA, anchoring the Columbus-Auburn-Opelika, GA-AL metro in the South.

Metro area
Columbus-Auburn-Opelika, GA-AL
Region
South
County
MUSCOGEE
Address
5636 Whitesville Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth