FLFS ADVISORY LLC

RIASEC RegisteredEst. 2025
Total AUM
$161M
Discretionary
$161M
100% of AUM
Avg account
$518K
Accounts
312
Employees
5
Advisory reps
5

Firm details

Headquarters
VICTOR, New York
CRD number
334771
Registered since
April 14, 2025
Custodians
DUNHAM
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • HNWI68.95%
  • Individuals25.89%
  • Charitable Organizations4.5%
  • Pension & Profit Sharing Plans0.61%
  • Corporations / Businesses0.05%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Flfs Advisory LLC is an SEC-registered investment adviser formed as a limited liability company and positioned to serve both high-net-worth individuals/families and institutional clients. The firm acts as a capital allocator and focuses on discretionary portfolio management for individuals and small businesses while also performing selection-of-other-advisers duties, which suggests a manager-of-managers approach for portions of client portfolios. Its fee model combines a traditional percentage-of-assets under management component with performance-based fees, indicating willingness to manage strategies where incentive alignment is tied to results. Flfs Advisory’s public-fund orientation is evident in its asset mix, but the firm also allocates to third-party private placements, signaling an appetite for illiquid alternative exposures alongside core mutual fund strategies. The adviser is not positioned as an ESG-focused or multistate practice according to its disclosures, and it maintains a relatively concentrated client base structure consistent with a boutique RIA.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Cash & Cash Equivalents 21%, Other 6%, Exchange Traded Equities 1%72%
  • Public Funds/Mutual Funds72%
  • Cash & Cash Equivalents21%
  • Other6%
  • Exchange Traded Equities1%

Contacts

3 of 5
  • Alan Deuel

    Financial AdvisorCRD 4491168

  • DAVID GWYNN

    Financial AdvisorCRD 232599

  • Nick Twentyfive

    Financial AdvisorCRD 7193084

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

VICTOR, NY

ONTARIO

Location

VICTOR, NY

Headquartered in VICTOR, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
ONTARIO
Address
29 Lasalle Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth