FIRESIDE FINANCIAL PLANNING, INC.

RIASEC Registered
Total AUM
$17.7M
Discretionary
$17.7M
100% of AUM
Avg account
$253K
Accounts
70
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN JOSE, California
CRD number
121784
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI52.94%
  • Individuals47.06%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Fireside Financial Planning, Inc. operates as an independent registered investment advisor serving individual and family clients with a mix of planning and portfolio management services. The firm combines fee-based financial planning with discretionary portfolio oversight and pension consulting for small businesses, using a fee menu that includes percentage-of-AUM billing alongside hourly and fixed-fee engagements. Investment activity centers on equity exposure, with a clear tilt toward non-exchange traded equity positions. That allocation profile suggests a willingness to source or hold less liquid equity instruments alongside traditional pooled products. The firm is not positioned as an ESG-focused manager and does not report multi-state advisory status. Its owner structure is individual, and the client base is concentrated on personal and family household relationships rather than institutional mandates. Fireside’s practice is small and boutique in scale, which aligns with a hands-on advisory model: financial planning is a core offering, and portfolio construction appears tailored to the needs of a limited client roster rather than mass-market product distribution.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 60%, Investment Grade Corp Bonds 20%, Other 15%, Cash & Cash Equivalents 5%60%
  • Non-Exchange Traded Equities60%
  • Investment Grade Corp Bonds20%
  • Other15%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • MICHAEL ZAPLITNY

    Principal & OwnerCRD 2197865

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN JOSE, CA

SANTA CLARA

Location

SAN JOSE, CA

Headquartered in SAN JOSE, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SANTA CLARA
Address
1975 Hamilton Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth