FIRESIDE FINANCIAL PLANNING, INC.
Firm details
- Headquarters
- SAN JOSE, California
- CRD number
- 121784
- Website
- www.fireside-advisor.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI52.94%
- Individuals47.06%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Fireside Financial Planning, Inc. operates as an independent registered investment advisor serving individual and family clients with a mix of planning and portfolio management services. The firm combines fee-based financial planning with discretionary portfolio oversight and pension consulting for small businesses, using a fee menu that includes percentage-of-AUM billing alongside hourly and fixed-fee engagements. Investment activity centers on equity exposure, with a clear tilt toward non-exchange traded equity positions. That allocation profile suggests a willingness to source or hold less liquid equity instruments alongside traditional pooled products. The firm is not positioned as an ESG-focused manager and does not report multi-state advisory status. Its owner structure is individual, and the client base is concentrated on personal and family household relationships rather than institutional mandates. Fireside’s practice is small and boutique in scale, which aligns with a hands-on advisory model: financial planning is a core offering, and portfolio construction appears tailored to the needs of a limited client roster rather than mass-market product distribution.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities60%
- Investment Grade Corp Bonds20%
- Other15%
- Cash & Cash Equivalents5%
Contacts
1 of 1MICHAEL ZAPLITNY
Principal & OwnerCRD 2197865
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SAN JOSE, CA
SANTA CLARA
Location
SAN JOSE, CA
Headquartered in SAN JOSE, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SANTA CLARA
- Address
- 1975 Hamilton Ave
- Time zone
- PT (UTC-8)
- Office locations
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