FIRELANDS WEALTH MANAGEMENT, LLC

RIASEC Registered
Total AUM
$70.3M
Discretionary
$70.3M
100% of AUM
Avg account
$189K
Accounts
373
Employees
4
Advisory reps
3

Firm details

Headquarters
HURON, Ohio
CRD number
222527
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.68%
  • Individuals40.32%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Firelands Wealth Management, LLC operates as an independent registered investment adviser focused on individual and family clients. The firm provides financial planning, portfolio management for individuals and small businesses, and pension consulting services, managing client relationships under a mix of percentage-of-AUM and fixed-fee engagements. Investment activity centers on publicly available pooled vehicles—primarily mutual funds and other public funds—while the firm also uses corporate debt instruments to meet income and credit allocation objectives. The adviser is structured as a limited liability company with domestic ownership. It does not position itself as a capital allocator; instead, it blends managed accounts and pooled products to build client portfolios. ESG investing is not a stated focus, and the firm reports operating within a limited geographic footprint rather than as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 57%, Exchange Traded Equities 20%, Cash & Cash Equivalents 13%, Private Funds 6%, US Government Bonds 3%, State & Local Bonds 1%57%
  • Public Funds/Mutual Funds57%
  • Exchange Traded Equities20%
  • Cash & Cash Equivalents13%
  • Private Funds6%
  • US Government Bonds3%

Contacts

3 of 3
  • WILLIAM MURRAY

    Financial AdvisorCRD 5920818

  • JEREMY PIFER

    ​Partner, Financial PlannerCRD 5763178

  • Phillip McKee

    Investment Adviser RepresentativeCRD 8238357

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

HURON, OH

ERIE

Location

HURON, OH

Headquartered in HURON, OH, anchoring the Cleveland-Akron-Canton, OH metro in the Midwest.

Metro area
Cleveland-Akron-Canton, OH
Region
Midwest
County
ERIE
Address
352 Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth