FINANCIAL PLANS & STRATEGIES, INC.

Overview

Financial Plans & Strategies, Inc. is an independent registered investment adviser that centers its practice on financial planning and portfolio management for individuals and small businesses. The firm operates as a corporation with individual ownership and also functions as an insurance broker, so insurance products are part of client conversations and solutions. Its advisory mix is fee-based — a combination of percentage of AUM, hourly and fixed fees — with the ability to accept commission business as well. Investment activity skews toward professionally managed pooled vehicles rather than direct concentrated equity positions. The firm is not an active ESG investor, is not structured as a capital allocator, and manages client relationships primarily on a discretionary basis. Given its stated services and client base, the firm’s typical engagement emphasizes holistic planning (cash flow, insurance, retirement) alongside implementation through mutual funds and third‑party managers.

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Public Holdings

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Location & Offices