Financial Planning Hawaii, Inc.

RIASEC & State Registered
Total AUM
$382M
Discretionary
$382M
100% of AUM
Avg account
$545K
Accounts
701
Employees
5
Advisory reps
6

Firm details

Headquarters
Honolulu, Hawaii
CRD number
153930
Registered since
February 6, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.67%
  • Individuals15.33%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Financial Planning Hawaii, Inc. is an independent registered investment adviser that focuses on comprehensive financial planning and portfolio management for individuals and small businesses. The firm is registered with the SEC (registered in 2026) and serves a client base made up primarily of individual and family relationships. Its advisory fees are charged in a mix of percentage-of-AUM, hourly, and fixed-fee arrangements, and its stated advisory activities emphasize financial planning services alongside discretionary portfolio management. The firm was noted by Citywire in 2026 in its "50 Growers Across America" listing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Exchange Traded Equities 28%, Cash & Cash Equivalents 5%, Other 1%66%
  • Public Funds/Mutual Funds66%
  • Exchange Traded Equities28%
  • Cash & Cash Equivalents5%
  • Other1%

Contacts

3 of 6
  • Susan Gabor

    Susan Gabor

    Financial PlannerCRD 4120190

  • Laurey Shintani

    Laurey Shintani

    Investment Adviser RepresentativeCRD 6685297

  • Itaat Husain

    Itaat Husain

    Financial AdvisorCRD 3027500

Unlock 3 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 47

Active vs passive

$98.7M in ETFs

Passive

80%

$79.2M

Active

5%

$19.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MORNINGSTAR TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$11M29,51511.20%

Location

Primary office

Honolulu, HI

Honolulu

Location

Honolulu, HI

Headquartered in Honolulu, HI, in the West of the United States.

Region
West
County
Honolulu
Address
677 Ala Moana Blvd
Time zone
HT (UTC-10)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth