FINANCIAL PLANNING FIRST, LLC

RIASEC RegisteredEst. 2025

Total AUM

$114M

Discretionary

$113M

100% of AUM

Avg account

$140K

Accounts

811

Employees

Advisory reps

Firm details

Headquarters: TUCSON, Arizona
CRD number: 319273
Registered since: November 19, 2025
Website: www.financialplanningfirst.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI50.52%
Individuals43.41%
Pension & Profit Sharing Plans5.58%
Charitable Organizations0.49%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Planning First, LLC is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2025. The firm is owned by an individual and acts as a capital allocator, serving both individual and family clients as well as institutional accounts. Its fee arrangements include asset-based fees as well as hourly and fixed-fee engagements. Advisory services center on comprehensive financial planning and portfolio management across client types: individuals and small businesses, larger business or institutional portfolios, pension-related consulting, and the selection of third-party advisers. The firm does not identify as an active ESG investor and does not operate as a multi-state adviser.