FINANCIAL AURORA, LLC.

RIASEC RegisteredEst. 2024
Total AUM
$130M
Discretionary
$130M
100% of AUM
Avg account
$186K
Accounts
700
Employees
2
Advisory reps
1

Firm details

Headquarters
AUSTIN, Texas
CRD number
260786
Registered since
November 29, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI53.85%
  • Individuals46.15%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Financial Aurora, LLC is an independent registered investment advisor that serves individual and family clients with a mix of financial planning and discretionary portfolio management. The firm combines percentage-of-AUM and fixed-fee billing and also operates as an insurance broker, which it uses to expand non-securities planning options for clients. Investment activity favors liquid equity exposure: the firm reports a clear preference for equities and runs separately managed account (SMA) strategies alongside pooled vehicles. Advisory offerings cover financial planning, portfolio management for individuals and small businesses, and portfolio management for businesses or institutions. Financial Aurora does not position itself as an active ESG investor and is not registered as a multi-state adviser. The firm is an independent RIA formed as a limited liability company and began SEC registration in 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, Non-Exchange Traded Equities 50%50%
  • Exchange Traded Equities50%
  • Non-Exchange Traded Equities50%

Contacts

1 of 1
  • MASROOR ADNAN

    Managing DirectorCRD 4339437

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

AUSTIN, TX

TRAVIS

Location

AUSTIN, TX

Headquartered in AUSTIN, TX, in the South of the United States.

Region
South
County
TRAVIS
Address
11652 Jollyville Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth