FINANCIAL AURORA, LLC.
Firm details
- Headquarters
- AUSTIN, Texas
- CRD number
- 260786
- Registered since
- November 29, 2024
- Website
- financialaurora.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI53.85%
- Individuals46.15%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Financial Aurora, LLC is an independent registered investment advisor that serves individual and family clients with a mix of financial planning and discretionary portfolio management. The firm combines percentage-of-AUM and fixed-fee billing and also operates as an insurance broker, which it uses to expand non-securities planning options for clients. Investment activity favors liquid equity exposure: the firm reports a clear preference for equities and runs separately managed account (SMA) strategies alongside pooled vehicles. Advisory offerings cover financial planning, portfolio management for individuals and small businesses, and portfolio management for businesses or institutions. Financial Aurora does not position itself as an active ESG investor and is not registered as a multi-state adviser. The firm is an independent RIA formed as a limited liability company and began SEC registration in 2024.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities50%
- Non-Exchange Traded Equities50%
Contacts
1 of 1MASROOR ADNAN
Managing DirectorCRD 4339437
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
AUSTIN, TX
TRAVIS
Location
AUSTIN, TX
Headquartered in AUSTIN, TX, in the South of the United States.
- Region
- South
- County
- TRAVIS
- Address
- 11652 Jollyville Rd
- Time zone
- CT (UTC-6)
- Office locations
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