FINANCES FOR REAL LIFE
Firm details
- Headquarters
- LOMPOC, California
- CRD number
- 324090
- Registered since
- April 23, 2026
- Website
- www.financesforreallife.com
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI66.87%
- Individuals30.76%
- Pension & Profit Sharing Plans1.55%
- Charitable Organizations0.82%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Finances For Real Life is an independent registered investment adviser organized as a corporation and SEC‑registered in 2026. The firm is individually owned and serves both individual/family and institutional clients. Its advisory mandate centers on financial planning and discretionary portfolio management for individuals and small businesses. Compensation comes primarily from a percentage of assets under management, with hourly charges available for certain engagements. The firm reports being an active ESG investor, which suggests ESG considerations are incorporated into at least some portfolios or manager selections. Finances For Real Life is not structured as a capital allocator, does not operate as a multi‑state adviser, and is not identified as a pension consultant or related adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds93%
- Cash & Cash Equivalents6%
- Exchange Traded Equities1%
Contacts
2 of 2WANDA TORO
PresidentCRD 2333643
PEGGY VAN HOOK
Managing DirectorCRD 6801174
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
LOMPOC, CA
SANTA BARBARA
Location
LOMPOC, CA
Headquartered in LOMPOC, CA, in the West of the United States.
- Region
- West
- County
- SANTA BARBARA
- Address
- 3612 Constellation Rd
- Time zone
- PT (UTC-8)
- Office locations
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