FINANCES FOR REAL LIFE

RIASEC RegisteredEst. 2026
Total AUM
$109M
Discretionary
$109M
100% of AUM
Avg account
$327K
Accounts
332
Employees
2
Advisory reps
2

Firm details

Headquarters
LOMPOC, California
CRD number
324090
Registered since
April 23, 2026
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI66.87%
  • Individuals30.76%
  • Pension & Profit Sharing Plans1.55%
  • Charitable Organizations0.82%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Finances For Real Life is an independent registered investment adviser organized as a corporation and SEC‑registered in 2026. The firm is individually owned and serves both individual/family and institutional clients. Its advisory mandate centers on financial planning and discretionary portfolio management for individuals and small businesses. Compensation comes primarily from a percentage of assets under management, with hourly charges available for certain engagements. The firm reports being an active ESG investor, which suggests ESG considerations are incorporated into at least some portfolios or manager selections. Finances For Real Life is not structured as a capital allocator, does not operate as a multi‑state adviser, and is not identified as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Cash & Cash Equivalents 6%, Exchange Traded Equities 1%93%
  • Public Funds/Mutual Funds93%
  • Cash & Cash Equivalents6%
  • Exchange Traded Equities1%

Contacts

2 of 2
  • WANDA TORO

    PresidentCRD 2333643

  • PEGGY VAN HOOK

    Managing DirectorCRD 6801174

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

LOMPOC, CA

SANTA BARBARA

Location

LOMPOC, CA

Headquartered in LOMPOC, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
3612 Constellation Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth