FIAT LUX FINANCIAL PLANNING

RIASEC Registered
Total AUM
Avg account
$0
Accounts
0
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
329391
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Fiat Lux Financial Planning operates as a sole-proprietorship advisory practice focused on financial planning and portfolio management for individuals and small businesses. The firm’s service model emphasizes fee flexibility—offering percentage-of-AUM arrangements alongside hourly and fixed-fee planning—allowing it to serve both ongoing asset-management clients and one‑time or project-based planning engagements. The adviser also performs selection of other advisers, indicating reliance on external managers or fund vehicles when a client’s needs call for strategies beyond the firm’s in-house capabilities. Investment activity centers on traditional pooled products for core exposure and targeted allocations to real estate-related strategies as a means of diversification. The firm does not identify as an active ESG investor and is not positioned as a multi-state adviser; its regulatory and operational footprint is that of a single-owner boutique practice that acts as a capital allocator when clients require third‑party strategies.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Contacts

1 of 1
  • KATHLEEN WILUSZ

    FounderCRD 4824013

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
28 Geary St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth