Falcon Wealth Planning, LLC
Firm details
- Headquarters
- Ontario, California
- CRD number
- 174092
- Registered since
- March 19, 2018
- Website
- falconwealthplanning.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI75.74%
- Individuals22.37%
- Corporations / Businesses1.71%
- Pension & Profit Sharing Plans0.18%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Falcon Wealth Planning, LLC is an independent registered investment adviser organized as a limited liability company that operates as a capital allocator for both individual/family and institutional clients. The firm is SEC-registered (registration year: 2018) and provides financial planning, portfolio management for individuals and small businesses, and selection of other advisers — indicating an active role in sourcing or overseeing third‑party managers. Fee arrangements include percentage-of-AUM billing alongside hourly, fixed, and other fee options. Falcon reports an affiliation with accounting professionals and does not identify as an active ESG investor. The firm was recognized on FA Magazine’s Top RIA Firms list in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds80%
- Exchange Traded Equities14%
- Cash & Cash Equivalents3%
- Non-Exchange Traded Equities1%
- State & Local Bonds1%
Owners & executives
2 of 2
Rachel Vonbank
Chief Compliance OfficerCRD 6742855
Ray Bartolome
Chief Operating OfficerCRD 3214117
Contacts
3 of 23
Gabriel Shahin
Founder and PrincipalCRD 5721782
Michael Jensen
Managing PartnerCRD 5848722
Min Song
PrincipalCRD 5300828
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 150Active vs passive
$1.3B in ETFs
42%
$568M
57%
$778M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| AVANTIS US LARGE CAP VALUE ETF (AVLV) | Avantis | Active | Large Value | $190M | 2,077,645 | 14.08% |
Location
Ontario, CA
San Bernardino
Location
Ontario, CA
Headquartered in Ontario, CA, anchoring the Riverside-San Bernardino-Ontario, CA metro in the West.
- Metro area
- Riverside-San Bernardino-Ontario, CA
- Region
- West
- County
- San Bernardino
- Address
- 3400 Inland Empire Blvd
- Time zone
- PT (UTC-8)
- Office locations
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