FAIRWAY FINANCIAL, LLC

RIASEC RegisteredEst. 2024
Total AUM
$160M
Discretionary
$160M
100% of AUM
Avg account
$485K
Accounts
329
Employees
3
Advisory reps
2

Firm details

Headquarters
CASSELBERRY, Florida
CRD number
134675
Registered since
October 7, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI75.48%
  • Individuals24.52%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Fairway Financial, LLC is an independent registered investment adviser established in 2024 that serves individual and family clients. The firm operates as a limited liability company with an individual owner and positions itself as a capital allocator that combines discretionary portfolio management with financial planning and educational programming. Its advisory services include portfolio management for individuals and small businesses, selection of outside advisers, and workshops or seminars. Fee arrangements include percentage-of-AUM and fixed-fee engagements. The firm does not identify as an active ESG investor and reports itself as single-state in its filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Cash & Cash Equivalents 3%, Exchange Traded Equities 1%96%
  • Public Funds/Mutual Funds96%
  • Cash & Cash Equivalents3%
  • Exchange Traded Equities1%

Contacts

2 of 2
  • RANDY SMITH

    PresidentCRD 3166132

  • SUMMER DORN

    Relationship ManagerCRD 4892488

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$166M in ETFs

Passive

67%

$112M

Active

33%

$54.2M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$18.2M56,65610.94%

Location

Primary office

CASSELBERRY, FL

SEMINOLE

Location

CASSELBERRY, FL

Headquartered in CASSELBERRY, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
SEMINOLE
Address
950 S Winter Park Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth