FAIRWAY ASSET MANAGEMENT, LLC

RIASEC RegisteredEst. 2025
Total AUM
$117M
Discretionary
$111M
95% of AUM
Avg account
$1.4M
Accounts
83
Employees
4
Advisory reps
3

Firm details

Headquarters
OMAHA, Nebraska
CRD number
146636
Registered since
September 16, 2025
Fee structure
Percentage of AUM
Client types
  • HNWI47.77%
  • Corporations / Businesses31.09%
  • Individuals11.12%
  • Pension & Profit Sharing Plans5.23%
  • Charitable Organizations4.8%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Fairway Asset Management, LLC is an independent registered investment adviser operating as a limited liability company that serves both individual & family clients and institutional accounts. The firm charges fees based on a percentage of assets under management and combines portfolio management with financial planning and insurance brokerage capabilities. Investment activity shows a clear tilt toward fixed-income allocations, with a notable allocation to investment‑grade corporate bonds and an emphasis on income and capital preservation strategies rather than high‑beta equity exposure or ESG‑driven mandates. Fairway provides portfolio management for individuals, small businesses and institutions, positioning itself as a manager that blends advisory planning with insurance solutions to meet liability and income needs. Fairway is not an active ESG investor, does not operate as a multi‑state adviser, and does not present itself as a pension consultant or related adviser. The firm’s structure and service set indicate a focus on customized, fee‑based advisory relationships where insurance products and conservative fixed‑income sleeves are used alongside traditional portfolio construction.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Investment Grade Corp Bonds 41%, Exchange Traded Equities 32%, US Government Bonds 26%, Cash & Cash Equivalents 1%41%
  • Investment Grade Corp Bonds41%
  • Exchange Traded Equities32%
  • US Government Bonds26%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Matthew Smith

    Senior Vice PresidentCRD 6351345

  • RUDY THOMAS

    PresidentCRD 2216857

  • Gunnar Olafson

    Sales Development RepresentativeCRD 7271312

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OMAHA, NE

DOUGLAS

Location

OMAHA, NE

Headquartered in OMAHA, NE, anchoring the Omaha-Council Bluffs-Fremont, NE-IA metro in the Midwest.

Metro area
Omaha-Council Bluffs-Fremont, NE-IA
Region
Midwest
County
DOUGLAS
Address
17445 Arbor St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth