EXCEED ADVISORY LLC

RIASEC RegisteredEst. 2014
Total AUM
$119M
Discretionary
$119M
100% of AUM
Avg account
$1.3M
Accounts
92
Employees
3
Advisory reps
2

Firm details

Headquarters
New York, New York
CRD number
170403
Registered since
July 3, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.82%
  • Individuals22.85%
  • Investment Companies15.88%
  • Other Investment Advisers1.45%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Exceed Advisory LLC is a SEC-registered investment adviser formed in 2014 operating as a limited liability company. The firm runs discretionary portfolio management for individuals, small businesses, investment companies and institutional clients. Its practice emphasizes liquid, equity-centered portfolios delivered through separately managed account (SMA) infrastructure and custodial relationships, with discretionary authority over client accounts. Fee arrangements combine asset-based fees and fixed fees, reflecting a mix of traditional AUM billing and retainer-style engagements. Investment activity is tilted toward exchange-traded equities as the core allocation, with added exposure to pooled products where appropriate. The firm does not position itself as an ESG investor and does not maintain in-house fund products or a capital allocator role; instead it sources external managers for specialty needs. Exceed Advisory’s client base spans individual and family households as well as institutional entities, which influences portfolio customization and reporting needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 92%, Derivatives 6%, Cash & Cash Equivalents 2%92%
  • Exchange Traded Equities92%
  • Derivatives6%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • JOSEPH HALPERN

    CEOCRD 4637169

Contacts

1 of 1
  • Bryan Sapp

    Portfolio StrategistCRD 7649114

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
79 Madison Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth