ETON ADVISORS

RIASEC RegisteredEst. 2017
Total AUM
$1.9B
Discretionary
$1.4B
75% of AUM
Avg account
$13.1M
Accounts
144
Employees
11
Advisory reps
9

Firm details

Headquarters
CHAPEL HILL, North Carolina
CRD number
289395
Registered since
August 25, 2017
Custodians
THE BANK OF NEW YORK MELLON, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Corporations / Businesses39.62%
  • HNWI37.5%
  • Other10.92%
  • Pooled Investment Vehicles8.25%
  • Charitable Organizations2.07%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

Eton Advisors is an independent registered investment adviser formed as an LLC and active since 2017. The firm operates as a capital allocator for both high-net-worth individuals and institutional clients, blending discretionary portfolio management with advisory services, financial planning and publication of market commentary. Its investment activity leans toward active equity management delivered through separately managed accounts and ETFs, while also maintaining direct involvement in pooled vehicles and third‑party manager selection. Eton Advisors holds CPO/CTA-related registrations and lists a range of industry affiliations that allow it to access futures, structured products and other traded strategies. That regulatory and affiliation footprint supports a multi-vehicle approach: direct SMA management, sponsor/manager roles in pooled vehicles, and allocator relationships with external alternative managers. The firm is not positioned as an ESG investor based on its disclosures.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 36%, Private Funds 27%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 8%, Non-Exchange Traded Equities 2%, US Government Bonds 1%, Other 1%36%
  • Exchange Traded Equities36%
  • Private Funds27%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents8%
  • Non-Exchange Traded Equities2%

Owners & executives

1 of 1
  • SARAH SCULLEY

    Chief Operating Officer & Chief Compliance OfficerCRD 5233520

Contacts

3 of 8
  • BRAD DALTON

    PartnerCRD 4669764

  • JOHN WALLACE

    PartnerCRD 5881208

  • ROBERT MALLERNEE

    Founding PartnerCRD 5114053

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CHAPEL HILL, NC

ORANGE

Location

CHAPEL HILL, NC

Headquartered in CHAPEL HILL, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
ORANGE
Address
301 W Barbee Chapel Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth