ELE ADVISORY SERVICES, INC

RIASEC RegisteredEst. 2020
Total AUM
$137M
Discretionary
$0
0% of AUM
Avg account
$88.4K
Accounts
1,544
Employees
13
Advisory reps
15

Firm details

Headquarters
SOUTHFIELD, Michigan
CRD number
148228
Registered since
February 10, 2020
Custodians
CHARLES SCHWAB & CO., INC., TD AMERITRADE, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals77.77%
  • HNWI20.22%
  • Corporations / Businesses1.36%
  • Charitable Organizations0.65%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

ELE Advisory Services, Inc. is a privately owned corporate RIA that registered with the SEC in 2020 and describes itself as a capital allocator serving both individual/family and institutional clients. The firm offers traditional advisory services — financial planning, portfolio management for individuals and small businesses, manager selection and educational seminars — and generates fees via a mix of AUM-based charges, hourly billing and fixed fees. ELE lists industry affiliations with broker-dealers, an insurance company and a real estate broker, and identifies that it does not position itself as an active ESG investor. The firm's regulatory profile indicates it operates with client-directed (non‑discretionary) mandates rather than discretionary authority, and it appears structured to combine advice, manager selection and ancillary services (education and insurance/real-estate relationships) rather than acting solely as a discretionary asset manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 53%, Cash & Cash Equivalents 25%, Exchange Traded Equities 19%, Non-Exchange Traded Equities 1%, Investment Grade Corp Bonds 1%, Derivatives 1%53%
  • Public Funds/Mutual Funds53%
  • Cash & Cash Equivalents25%
  • Exchange Traded Equities19%
  • Non-Exchange Traded Equities1%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2
  • TAMMIE PARRAN

    Chief Financial OfficerCRD 4466243

  • ELLIS LIDDELL

    CEO & CCOCRD 1035964

Contacts

3 of 13
  • BRADLEY MAPLES

    Financial AdvisorCRD 2395705

  • Steven Mitchell

    Investment Advisor RepresentativeCRD 4667673

  • Kelly Larson

    General AgentCRD 7799322

Unlock 10 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SOUTHFIELD, MI

OAKLAND

Location

SOUTHFIELD, MI

Headquartered in SOUTHFIELD, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
18700 W 10 Mile Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth