EDDY FINANCIAL, LLC

RIASEC RegisteredEst. 2017

Total AUM

$61.9M

Discretionary

$61.9M

100% of AUM

Avg account

$625K

Accounts

Employees

Advisory reps

Firm details

Headquarters: SANTA MONICA, California
CRD number: 290208
Registered since: November 13, 2017
Website: www.eddyfinancial.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI85.24%
Individuals14.76%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Eddy Financial, LLC is an independent registered investment adviser that positions itself as a capital allocator for individual and family clients. Registered with the SEC in 2017 and owned by an individual, the firm combines financial planning and portfolio management across household and small-business clients. Its advisory mix includes discretionary management, pension consulting and selection of third‑party managers, signaling a blended model of direct portfolio oversight and outsourced manager relationships. The firm is not an active ESG investor and operates with a fee menu that includes a percentage-of-AUM charge alongside hourly and fixed-fee engagements. Custody and operations are concentrated at Charles Schwab & Co., Inc., which holds the firm’s reported assets. Eddy Financial’s practice style favors pooled public funds for the core sleeve while supplementing client portfolios through allocations to external alternative managers.