EATON FINANCIAL GROUP

RIASEC RegisteredEst. 2021
Total AUM
$382M
Discretionary
$382M
100% of AUM
Avg account
$419K
Accounts
911
Employees
4
Advisory reps
3

Firm details

Headquarters
CORAL SPRINGS, Florida
CRD number
316323
Registered since
September 13, 2021
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI54.8%
  • Individuals27.5%
  • Corporations / Businesses16.59%
  • Pension & Profit Sharing Plans0.84%
  • Charitable Organizations0.28%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Eaton Financial Group is an independent registered investment adviser operating as a limited liability company and serving both individual & family clients and institutional accounts. The firm is SEC-registered and has offered advisory services since 2021 under individual ownership. Its client services center on financial planning, portfolio management for individuals and small businesses, and pension consulting, with fees charged as a percentage of assets under management and on an hourly basis. Investment activity shows a clear tilt toward pooled public investments — public funds and mutual funds are the single largest asset class the firm uses — combined with a significant ETF allocation. Eaton Financial Group does not present itself as a capital allocator and is not an active ESG investor. At the same time, the firm supplements public-market exposure with alternative strategies, including hedge funds, real estate and REITs, and digital currency, and it uses traditional income and credit instruments such as annuities and corporate debt to shape client portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 68%, Exchange Traded Equities 10%, Cash & Cash Equivalents 8%, US Government Bonds 7%, State & Local Bonds 5%, Investment Grade Corp Bonds 2%68%
  • Public Funds/Mutual Funds68%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents8%
  • US Government Bonds7%
  • State & Local Bonds5%

Owners & executives

2 of 2
  • Sharon Goldberg

    Chief Operating OfficerCRD 5974980

  • Douglas Eaton

    Principal and Chief Investment OfficerCRD 2780814

Contacts

1 of 1
  • JACALYN FERREIRA

    Investment Adviser RepresentativeCRD 1025472

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 58

Active vs passive

$225M in ETFs

Passive

51%

$114M

Active

49%

$111M

ETFProviderStyleCategoryValueShares% of portfolio
GOLDMAN SACHS S&P 500 PREMIUM INCOME ETF (GPIX)Goldman SachsActiveDerivative Income$44.4M887,49819.77%

Location

Primary office

CORAL SPRINGS, FL

BROWARD

Location

CORAL SPRINGS, FL

Headquartered in CORAL SPRINGS, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
BROWARD
Address
11555 Heron Bay Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth