EAGLE ROCK FINANCIAL ADVISERS, LTD.

RIASEC Registered
Total AUM
$48.9M
Discretionary
$48.9M
100% of AUM
Avg account
$260K
Accounts
188
Employees
2
Advisory reps
1

Firm details

Headquarters
LANCASTER, Pennsylvania
CRD number
125749
Custodians
CHARLES SCHWAB & CO., INC., ANNUITIES & INSURANCE
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI50.31%
  • Individuals49.69%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Eagle Rock Financial Advisers, Ltd. is an independent registered investment adviser serving individuals and families, with a primary focus on financial planning and portfolio management for individual and small-business clients. The firm’s practice emphasizes managed public fund exposure—mutual funds and other pooled public vehicles are the dominant allocation on client portfolios—while supplementing those core holdings with annuities and selective alternative exposures. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements, which supports both ongoing portfolio management relationships and one-off planning projects. Investment activity centers on diversified, client-specific solutions rather than large-scale proprietary strategies or capital allocation mandates. Eagle Rock runs discretionary accounts and appears to favor custodian-based model implementation through third-party mutual funds and separately managed account wrappers. The firm does not position itself as an active ESG investor and operates primarily within a single-state footprint.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, Exchange Traded Equities 13%, Cash & Cash Equivalents 7%, Other 6%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, US Government Bonds 1%69%
  • Public Funds/Mutual Funds69%
  • Exchange Traded Equities13%
  • Cash & Cash Equivalents7%
  • Other6%
  • State & Local Bonds2%

Contacts

1 of 1
  • THOMAS RAUBA

    President & FounderCRD 1834632

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LANCASTER, PA

LANCASTER

Location

LANCASTER, PA

Headquartered in LANCASTER, PA, in the Northeast of the United States.

Region
Northeast
County
LANCASTER
Address
2501 Oregon Pike
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth