DNA FINANCIAL

Overview

DNA Financial is a small, independent registered investment adviser structured as an LLC and run by an individual owner. The firm focuses on financial planning and portfolio management for individuals and small businesses, serving a mix of individual/family and some institutional clients. Its fee model is flexible — charging percentage of AUM, hourly, subscription and fixed fees — which fits a practice that combines ongoing portfolio oversight with standalone planning engagements. Investment activity is oriented toward pooled public funds rather than direct-stock strategies: mutual funds are the single largest asset type on the books. DNA Financial is not an active ESG investor and does not operate as a multi-state or capital-allocating adviser. The firm also maintains industry ties to an insurance company and a real estate broker, which suggests they can package insurance and real estate-related services alongside investment advice.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices