DIVERSIFY WEALTH MANAGEMENT, LLC

RIASEC RegisteredEst. 2024
Total AUM
$4.1B
Discretionary
$3.8B
93% of AUM
Avg account
$229K
Accounts
17,903
Employees
95
Advisory reps
76

Firm details

Headquarters
SANDY, Utah
CRD number
329878
Registered since
February 16, 2024
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC, RBC CAPITAL MARKETS, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI51.7%
  • Individuals42.97%
  • Pension & Profit Sharing Plans5.22%
  • Corporations / Businesses0.11%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Diversify Wealth Management, LLC is organized as a limited liability company and operates as an independent registered investment adviser (SEC registration recorded in 2024). The firm serves both individual/family clients and institutional accounts, focusing on financial planning and portfolio management for individuals and small businesses. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee options. The firm reports affiliations with a broker‑dealer, another investment adviser, and an insurance company, and it does not identify as an active ESG investor. Diversify does not act as a capital allocator in the sense of operating pooled funds; instead, it deploys client capital across third‑party strategies and direct investments. The adviser provides both discretionary and non‑discretionary services and maintains multiple fee delivery options to accommodate differing client engagement models.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 41%, Public Funds/Mutual Funds 38%, Investment Grade Corp Bonds 7%, Cash & Cash Equivalents 6%, State & Local Bonds 5%, US Government Bonds 3%, Non-Exchange Traded Equities 1%41%
  • Exchange Traded Equities41%
  • Public Funds/Mutual Funds38%
  • Investment Grade Corp Bonds7%
  • Cash & Cash Equivalents6%
  • State & Local Bonds5%

Owners & executives

3 of 5
  • Eddie Ghabour

    Co-Founder & CEOCRD 3069984

  • RYAN SMITH

    Co-Founder & CEOCRD 4340304

  • JOHN ANDERSON

    Chief Operating OfficerCRD 6037308

Unlock 2 more executives

Contacts

3 of 71
  • JACOB SYBROWSKY

    Investment Advisor RepresentativeCRD 7954941

  • Charles Campbell

    Wealth AdvisorCRD 2943638

  • Stacey Banks

    Client Service AssociateCRD 8066584

Unlock 68 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 577

Active vs passive

$3.9B in ETFs

Passive

82%

$3.2B

Active

15%

$705M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$231M325,2375.88%

Location

Primary office

SANDY, UT

SALT LAKE

Location

SANDY, UT

Headquartered in SANDY, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
9017 S Riverside Dr
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth