Directional Asset Management, LLC
Firm details
- Headquarters
- Arlington Heights, Illinois
- CRD number
- 152859
- Registered since
- October 24, 2024
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Other
- Client types
- HNWI98.71%
- Individuals1.25%
- Corporations / Businesses0.04%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Directional Asset Management, LLC is an independent registered investment adviser that describes itself as a capital allocator for both individual/family and institutional clients. The firm is organized as an LLC and became SEC-registered in 2024. Ownership is under an individual principal. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. Fee arrangements include percentage-of-AUM billing plus the ability to charge hourly and other fee structures. The firm does not position itself as an active ESG investor and is not registered as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities87%
- US Government Bonds5%
- State & Local Bonds4%
- Public Funds/Mutual Funds3%
- Cash & Cash Equivalents1%
Contacts
2 of 2
Daniel Short
PresidentCRD 2804322
Roberto Moreiro
PartnerCRD 7193031
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 35Active vs passive
$36.9M in ETFs
74%
$27.2M
26%
$9.7M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| JPMORGAN ULTRA-SHORT INCOME ETF (JPST) | JP Morgan | Active | Ultrashort Bond | $4.3M | 85,394 | 11.69% |
Location
Arlington Heights, IL
Cook
Location
Arlington Heights, IL
Headquartered in Arlington Heights, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- Cook
- Address
- 171 W Wing St
- Time zone
- CT (UTC-6)
- Office locations
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