DANA R. NORMAN

RIASEC Registered
Total AUM
$106M
Discretionary
$106M
100% of AUM
Avg account
$271K
Accounts
391
Employees
2
Advisory reps
2

Firm details

Headquarters
SWANSEA, Massachusetts
CRD number
129377
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI56.26%
  • Individuals42.67%
  • Pension & Profit Sharing Plans0.69%
  • Charitable Organizations0.37%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Dana R. Norman operates as a sole-proprietorship wealth advisory that focuses on fee-based portfolio management for individuals and small businesses. The practice runs on a discretionary model and shows a clear preference for public equities as the primary return engine. Portfolios are managed with a bias toward exchange-traded securities, and the firm appears to deploy separate managed account structures for core equity exposure while supplementing portfolios with fixed-income and pooled product holdings. The business model targets individual and family clients and uses a percentage-of-assets fee structure. Investment decisions are handled directly by the adviser under discretionary authority, which allows for active rebalancing and position-level decisions inside client accounts. The firm does not identify itself as an active ESG investor and is not listed as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Investment Grade Corp Bonds 19%, US Government Bonds 3%, Cash & Cash Equivalents 2%, Non-Investment Grade Corp Bonds 1%75%
  • Exchange Traded Equities75%
  • Investment Grade Corp Bonds19%
  • US Government Bonds3%
  • Cash & Cash Equivalents2%
  • Non-Investment Grade Corp Bonds1%

Contacts

2 of 2
  • DANA NORMAN

    OwnerCRD 2674346

  • LISA GRAHAM

    Investment Advisor RepresentativeCRD 8129710

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SWANSEA, MA

BRISTOL

Location

SWANSEA, MA

Headquartered in SWANSEA, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
BRISTOL
Address
452 Wilbur Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth