CROSSPLAN MONEY MANAGEMENT

RIASEC Registered
Total AUM
$64.8M
Discretionary
$64.8M
100% of AUM
Avg account
$334K
Accounts
194
Employees
3
Advisory reps
1

Firm details

Headquarters
SEMINOLE, Florida
CRD number
129489
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals54.79%
  • HNWI42.15%
  • Pension & Profit Sharing Plans2.1%
  • Charitable Organizations0.96%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Crossplan Money Management is a small, owner-operated advisory firm that focuses on fee-based portfolio management for individuals, families and small institutions. The firm acts as a capital allocator, managing client portfolios directly and selecting third‑party advisers where specialized expertise is required. Its stated advisory activities include portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and selection of other advisers. Investment preferences skew toward equities—with exchange‑traded equities and ETFs forming the largest single category on the firm’s books—while the firm also uses mutual funds and allocates to hedge funds as part of its alternative sleeve. Investment approach is centered on discretionary portfolio management delivered through separately managed account structures, with portfolios constructed to meet individual client objectives and delivered via percentage‑of‑AUM billing. Crossplan is not identified as an active ESG investor and is not registered as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, US Government Bonds 15%, Public Funds/Mutual Funds 15%, Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 10%50%
  • Exchange Traded Equities50%
  • US Government Bonds15%
  • Public Funds/Mutual Funds15%
  • Investment Grade Corp Bonds10%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • JOHN PALM

    Board MemberCRD 1185127

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SEMINOLE, FL

PINELLAS

Location

SEMINOLE, FL

Headquartered in SEMINOLE, FL, in the South of the United States.

Region
South
County
PINELLAS
Address
10575 68th Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth